National Opioid Action Coalition
Opioid addiction is an epidemic that affects nearly everyone. NOAC was formed in collaboration with Nikki Sixx–rock star and notorious heroine addict–and the US Surgeon General, with the goal to change that. Not just by asking for acknowledgement, donations, or kind gestures. But by challenging the public to change the way they see addiction.
Of course, that kind of change only comes from something big like an international movement.
So we started one.
#TalkToMe is an invitation to use conversation to overcome the stigma surrounding addiction.
Not only was Nikki Sixx a tremendous spokesperson, we were able to work with him to create an original anthem for the movement with his new band, Sixx:A.M.
After a podcast, brand book, couple toolkits, website, and a whole suite of social (not to mention a mountain of other videos, banners, and corporate resources) we took it to the real world with an Advertising Week NY Panel.
