Sounds Like Relief

Blink came to us looking for a fresh start: they had no advertising, little brand equity, and everything was up for grabs (except the tagline). We gave them more than a refresh. We gave them rhythm. 

 

Everyone else sells drops with tired category tropes about redness relief, eye hydration, etc ad nauseam.

We convinced them to reinvent the category by selling a feeling, and we did it with song.

 

To launch, we created Work. Play. Blink. Relief.—an EDM style track that turned RTBs into a beat— testing off the charts and giving them a 62% year-over-year bump in sales.

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Top Brand Design | Indie Agency Award

Honorable Mention Audio Design | Indie Agency Award