Grab Some Goodness
In response to everyone categorically falling in love with wellness beverages, Botania came to us looking to launch their company and take on the category. With little more than an RFP and a dream, we helped them build a brand from the bottle up.
Landing on the tagline, Grab Some Goodness, we came up with a brand story centered around the power of choice. We paired that with a biting tone and art style as fresh as the drink itself, then set out into the world to introduce this new juice.
Top Brand Design | Indie Agency Award
As we made our way into stores, we targeted our messaging using some good 'ol fashioned radio and a timely meme or two.
And, of course, there was A LOT of social.
As everyone knows, you don't get real social engagement if you don't also buy your consumer's love with a giveaway and some sweet, sweet merch. (assembled & packaged by yours truly)
